#genSTEMgirls

A targeted media campaign (paid - low budget) to raise awareness and excitement for Girl Scouts' appearance at the 2016 Consumer Electronics Show and the launch of Digital Cookie 2.0. We created a daily sweepstakes asking our audience to share why they support more girls in STEM by tagging #genSTEMgirls for a chance to win a year's worth of Girl Scout Cookies and a Dell tablet. 

Platform: Twitter
Audience: Existing and potential sponsors + STEM enthusiasts
Target: Attendees of the 2016 Consumer Electronics Show in Las Vegas
Results: We received over 380 entries in 3 days, 8.1M social impressions, and made new connections with future partners. 

My Responsibilities

• Content creation: Twitter ad creative.

• Monitoring day-to-day social and Twitter ads - adjusting when needed.

• Approving submissions, selecting/contacting winners.

• Engaging with partners at CES.

• Drafting legal language and rules.