“I Stand With Girls” Facebook Frame

We partnered with Facebook to test their new custom Profile Frames and, along with 8 other female organizations, launched our frame on International Women's Day (March 8th, 2016). After launch, we were invited to continue our beta test and kept the frame open. We relaunched on International Day of the Girl (October 11th, 2016). 

Platform: GSUSA Facebook
Audience: Girl Scout Members + girl advocates
Results: Our frame has been used over 470K times and received over 97M views. This opportunity also opened a working relationship with Facebook's Non-profit department. 

My Responsibilities

• Monitored day-to-day social and Facebook Frame analytics.

• Worked closely with Facebook to improve the use of Facebook Frames for future use.