25th Anniversary Brand Campaign
In 2024, BrainPOP celebrated its silver anniversary and 25 years of creating lifelong impact in classrooms.
The play? Kick off the celebrations on BrainPOP’s official birthday—April Fool’s Day. I partnered with the animation and editorial teams to create an exclusive BrainPOP movie letting our audience know that in honor of 25 years, our beloved orange robot, Moby, will be turning silver… or will he?
Part one of the movie launched first thing on April Fool’s Day across all social channels and let’s just say it was very believable… the posts received 5K+ comments spanning from shocked disbelief to nostalgic brand love.
Instagram | Twitter/X | LinkedIn | Facebook
We luckily put our audience at ease the next day when we shared part two of this very special movie and turned our celebration on its head by shining a spotlight on our most important partners: educators!
Enter: The Moby Awards
BrainPOP’s inaugural Class of the Year contest to celebrate the stories and accomplishments of our most valued teachers. Throughout the month of April, 1,500+ educators participated. Six finalists were randomly selected to win exclusive prizes and the chance to be named Class of the Year through votes by their peers and BrainPOP community.
