Resume
Senior Manager, Content & Social Media Strategy | BrainPOP
August 2022 - Present | New York, NY
Leads the global social media and content marketing strategy for the most engaging and beloved ed-tech brand of 25 years, driving brand storytelling, audience engagement, and strategic content initiatives.
Sr. Campaign Manager (Contract) | Condé Nast
November 2021 - January 2022 | New York, NY
Created and executed paid social media campaigns for Condé Nast brands (US & UK) and their strategic partners—featuring some of the biggest names in entertainment, publishing, CPG, and more.
Career Break | Full-Time Parenting
October 2018 - November 2021
Social Media Campaign Manager | Girl Scouts of the USA
November 2015 - October 2018 | New York, NY
Led social media strategy for the organization's four main business pillars—membership, the Girl Scout Cookie program, outdoor activities, and strategic partnerships—driving brand engagement, audience growth, and cross-channel storytelling.
Marketing Associate | The Howard Hughes Corporation
September 2011 - November 2015 | New York, NY & New Orleans, LA
Seaport District NYC | Managed the social media content strategy at the South Street Seaport in Lower Manhattan—supporting retail partners, clients, sponsors, and the property at large to increase social presence by 40%.
Riverwalk Marketplace | Assisted the Marketing team at Riverwalk Marketplace in downtown New Orleans with all property events and activations, as well as managed the property's website and day-to-day social media strategy.
Education
Bachelor of Arts - English/Journalism
Old Dominion University
May 2011 | Norfolk, VA