Head of Social Media & Content Strategy | BrainPOP
August 2022 - Present | New York, NY
Directs the global social media strategy for the most engaging and beloved ed-tech brand of 25 years, while spearheading the company content strategy, enhancing brand visibility and engagement.
Sr. Campaign Manager (Contract) | Condé Nast
November 2021 - January 2022 | New York, NY
Created and executed paid social media campaigns for Condé Nast brands (US & UK) and their strategic partners—featuring some of the biggest names in entertainment, publishing, CPG, and more.
Career Break | Full-Time Parenting
October 2018 - November 2021
Social Media Campaign Manager | Girl Scouts of the USA
November 2015 - October 2018 | New York, NY
Spearheaded the social media campaign strategy for the preeminent leadership development organization for girls, focusing on the four main business pillars—membership, the Girl Scout Cookie program, outdoor activities, and strategic partnerships.
Marketing Associate | The Howard Hughes Corporation
September 2011 - November 2015 | New York, NY & New Orleans, LA
Seaport District NYC | Managed the social media content strategy at the South Street Seaport in Lower Manhattan—supporting retail partners, clients, sponsors, and the property at large to increase social presence by 40%.
Riverwalk Marketplace | Assisted the Marketing team at Riverwalk Marketplace in downtown New Orleans with all property events and activations, as well as managed the property's website and day-to-day social media strategy.
Skills
Community Engagement
Data Analysis
Adobe Creative Cloud/Canva
Video Editing
Copywriting & Editing
Social Media Management
Campaign Strategy
Content Creation
Crisis Communications
Paid Social
Education
Bachelor of Arts - English/Journalism
Old Dominion University
May 2011 | Norfolk, VA