Portfolio
BrainPOP
Directs the global social media strategy for the most engaging and beloved ed-tech brand of 25 years, while spearheading the company content strategy, enhancing brand visibility and engagement.
Girl Scouts of the USA
Spearheaded the social media campaign strategy for the preeminent leadership development organization for girls, focusing on the four main business pillars—membership, the Girl Scout Cookie program, outdoor activities, and strategic partnerships.
Seaport District NYC
Managed the social media content strategy at the South Street Seaport in Lower Manhattan—supporting retail partners, clients, sponsors, and the property at large.