Leads the global social media and content marketing strategy for the most engaging and beloved ed-tech brand of 25 years, driving brand storytelling, audience engagement, and strategic content initiatives.
Spearheaded the social media strategy for the organization's four main business pillars—membership, the Girl Scout Cookie program, outdoor activities, and strategic partnerships—driving brand engagement, audience growth, and cross-channel storytelling.
Managed the social media content strategy and event marketing at the South Street Seaport in Lower Manhattan—supporting retail partners, clients, sponsors, and the property at large.
