Girl Scouts of the USA
Top social media campaigns I executed between 2015 - 2018, that drove engagement and brand awareness for Girl Scouts of the USA’s four main business pillars—membership, the Girl Scout Cookie program, outdoor activities, and strategic philanthropic partnerships.
#gsoutdoors Challenge with The North Face
Sponsored UGC sweepstakes, Program strategy, and Targeted Instagram ads
Extended Year Membership
New product launch and Recruitment strategy
Cookie Pro 2018
Contest, Program strategy, and Sponsorship opportunity
G.I.R.L. Agenda
New product launch, PR strategy, Influencer marketing, Hashtag UGC campaign
G.I.R.L. 2017 Convention
Event Marketing and Live social
Fall Recruitment 2017
Targeted Facebook ads and Brand campaign
The Case for Girl Scouts
New product launch and PR strategy
100 Years of Girl Scouts Selling Cookies
PR strategy and UGC sweepstakes
ToGetHerThere: The Girl Scout Challenge
Sweepstakes and Giving Tuesday PR strategy
Macy’s Thanksgiving Day Parade
Partnership announcement and execution and UGC campaign
How Do You S’more?
New product announcement and UGC campaign
Raising Awesome Girls
Social content strategy
“I Stand With Girls” Facebook Frame
Facebook partnership to help launch new frames
100 Days of Gold Award
Hashtag/UGC campaign
Taste of Home Recipe Contest
Sponsored Girl Scout Cookie recipe contest
#genSTEMgirls
Targeted Twitter ads, Event Marketing, and UGC sweepstakes