Girl Scouts of the USA

I led the social media strategy for the organization's four main business pillars—membership, the Girl Scout Cookie program, outdoor activities, and strategic partnerships—driving brand engagement, audience growth, and cross-channel storytelling.

Instagram | Facebook | Twitter/X | LinkedIn

Brand + Social Campaigns

Great campaigns don’t just capture attention—they create meaningful connections. This section highlights the social media brand campaigns I spearheaded for Girl Scouts of the USA between 2015-2018, showcasing my ability to craft strategic, audience-driven content that delivers both engagement and results. From large-scale initiatives to moment-driven activations, each campaign reflects a blend of data-driven insights, creative storytelling, and cross-functional collaboration.