BrainPOP 2023 At-A-Glance

In my first full calendar year leading BrainPOP’s social media strategy, I focused on elevating engagement, driving audience growth, and reshaping brand perception. With a mission to position BrainPOP not just as a content library but as a platform that drives learning outcomes, I used storytelling, community engagement, and data-driven content strategies to strengthen our digital presence.

This section highlights the results of these efforts, showcasing how a strategic and audience-first approach transformed our social media impact in 2023.